Fractional CMO for consumer, ecommerce, and healthcare brands.
Marketing leadership and execution, built around growth.
I lead your strategy and team, and tie the work to revenue.
What I do
Four ways to work with me.
Fractional CMO
I lead your marketing and your team. One person accountable for the numbers. Starting at$8,500/mo 4-month minimum · Review at month 3 What's included →
Paid Acquisition & Funnel
Google, Meta, LinkedIn and CTV, and the funnel behind the ads. Starting at$4,500/mo 4-month minimum · Review at month 3 What's included →
AI Visibility Check
Find out if ChatGPT recommends you, and why it picks others. Starting at$2,500/check Your findings in 5 days What's included →
Growth Audit
A clear read on what's driving growth and what to fix first. Starting at$2,500/audit Your findings in 5 days What's included →Every price here is a starting point. You'll have the full scope in writing before anything starts.
Book a call →Proof
What this looks like in the numbers.
$10M+ in ad spend managed across CPG, ecommerce, beauty, wellness and healthcare brands.
$808K
In revenue from $196K in Meta spend for a DTC watch brand. A 4.1x return.
$72K
In sales for a new brand from pre-order, at a 3.7x return on its first $19K in Meta spend
$2M
ARR grown from $300K for one brand through paid, retention and funnel work
60%
Lower cost to acquire a customer, by fixing the funnel behind the ads
Who I work with
For brands starting from scratch or ready to scale.
Team, agency, or neither. I work with what you have, lead the strategy and the work, and bring in what’s missing.
A CMO who makes the calls.
I set the priorities, hold your team and agency accountable, and own the growth number.
Hand in hand with you.
I keep my roster small on purpose. You work with me directly, never a junior account manager.
Huggies
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it. One of those people you can hand something to and know it's going to get figured out.”
Aaron, Growth Director, Huggies
Find your industry
See how I grow brands like yours.
Case study
8.8x more online orders in four months.
How a luxury wellness brand turned scattered marketing into a system that sells.
Fair questions
What clients ask me first.
Can you work with my agency?
Yes. I bring the full picture together, aligning your agency and team around your business goals. I set the priorities and hold everyone accountable to the results. If something isn't working, I'll tell you and help you fix it. Fractional CMO vs agency →
How fast can you start?
Within two weeks of signing. Month one is the audit, the roadmap, and the system running underneath it.
What if it's not working?
We review at month 3. If it's not paying for itself, we change the scope or we stop. No long lock in.
Let's get your business where it needs to go.
Whether you're building something new, ready to scale, or need someone to take the lead on marketing, let's talk about where you are, what's missing, and what comes next.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
