Hi, I'm Monica.

I started in fashion, not in a spreadsheet.

My career started as a brand manager in fashion. That's where I learned the part most growth marketers skip: why people actually buy. Then I moved into growth and spent about eight years agency side, at Forward Progress and NoGood, running paid, retention and funnel work for brands like Summer Fridays and Centrust Bank.

Along the way I kept seeing the same thing. Big brands had a team that made every piece connect. Founders didn't. They had five tools, three freelancers and nobody holding the whole picture.

So I started Hacker House. I work with founders, not for them. I come in as their CMO, and I build the AI system underneath that keeps it all running after the meeting ends.

I keep my roster small on purpose. It means I'm always close to the work, accountable to the numbers, and never handing you off to someone junior.

“She helped us look at growth in a completely different way. She is strategic, but she is also very much in the weeds when she needs to be, which is exactly what we needed.”

The Dove Agency